There is no shame in losing out to Butter, as Eliot finds out, but sometimes, there is shame when it comes to time and productivity. And we want to fix that.
Why is that important for business?
It is incredibly easy to grossly overestimate what is possible in the time you have available. People want to talk about time in terms of to do lists and apps, but so much of it is simply knowing how long things take. Getting a clear understanding of what you can accomplish in a month or year or a meeting is crucial to productivity and feeling good about what you’ve accomplished. But we’re generally really, really bad at it.
We also often feel like failures if our lists only have 3 things on them, even when we know we perform best when we have the time and focus.
Productivity and time management is not where you should start. For instance, if you were to list three things that you desperately want more time for, what would they be? And more importantly – are they or have they ever been on a calendar or to do list?
We have a broken perception about how long things take, and then we beat ourselves up about what we can get done. We also set our sights on the aspirational parts of things and don’t break down what goes into it. Then we are mad at ourselves and feel like failures. But we’re actually adding a problem, because in addition to everything you have to do, you are feeling bad about how much you are getting done.
And sometimes, getting over the emotional drag of the shame is about thinking small, in order to think big.
What story do you want to tell?
So, that’s our story… now, we want to hear yours!
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