This week, Jodi and Eliot talk about their interview with Ahava Leibtag of Aha Media about why she started her unique business, the worst day of her business, and the heartwarming best day. And of course, being Eliot and Jodi, they also make time to discuss the perils of putting beans up your nose, all while making it relevant to your business.
So what DOES this week’s episode say about your business?
Ahava has a big “why” for her business. But yours doesn’t have to be as life or death as hers to matter. What if you just started with asking yourself: “what’s broken in the world, or my industry, that I want to fix?” Do you have the power to fix it? That frustration by can be the opening for you to really grow your business. If you are daunted or frustrated by something in your industry, chances are you are not the only one.
Knowing this North Star is also a great way to know when you are going off track as well, and help you get realigned with what matters to you.
It doesn’t have to be world hunger, but you do have to connect to something higher than just your profit margin. What enables you to do your best work? And even more importantly – what is your best work? And who do you do your best work for?
And remember: there is enormous value in the entire span of real – the really good stuff and the really bad stuff – and trying to skip over any of it, like with a “silver lining”, can make for some missed opportunities. There is a gift in contrast that allows you to see more clearly.
If it is lonely at the top, you’re doing it wrong. It really does take a village. There is so much to gain by trusting the smarts and the heart of the character of your team.
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