Ep94: The Best Foundation (and lipstick?) for Your Business

It’s not often that a quest to find the perfect red lipstick leads you instead to a great business analogy. But when it happens, it’s probably going to happen to Jodi.

Let’s talk about whether you are accentuating the right things in your business.

Why is that important for business?

How often do we attempt to apply solutions to things simply because they are the solutions of the moments, not because they are the right solution for us? We see someone doing something cool on social media or in their marketing and try to make it our solution as well. But – like red lipstick - just because it works great for someone else doesn’t make it the best answer for us.

Consultants and coaches can also do this – they arrive with a ready solution without considering the fit for the business.

Of course, there is an important distinction to be made between stretching a comfort zone and proposing a solution that doesn’t accentuate the best features of a business. There is value in being willing to explore something outside of the narrow context which you’ve already done. But not if it comes at the expense of being authentic. There are two kinds of “comfort zone” resistance: the first is edging out of what feels comfortable, but also feeling some nervous excitement and perhaps even feeling compelled to try the new thing. The other type involves something that simply feels “not me”. There is a big difference between being out of your comfort zone and being out of alignment with who you are.

You cannot take someone else’s thing and slap it like a sticker onto your business. You have to make it yours. Because if it is not right for you, your audience can tell, and it will make them uncomfortable, even if they don’t know why.

What story do you want to tell?

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