Business is chock full of snarly, complicated problems, and sometimes, they are especially hard to wrangle when we are close to them. Like watching someone else parallel park a car, outsider knowledge doesn’t have to be profound to see what we can’t – it just has to have the benefit of not being in the car with us.
Why is that important for business?
We can tend to have blind spots when it comes to our own problems, and this includes the problems of our business. But it is important to remember that what is crazy hard to you is someone else’s sweet spot. Instead of the solution being something you bring, often it is someone else that is required to solve the problem. If you are struggling with a knowledge base that isn’t yours, take a couple of steps back and ask who you need to bring in.
Of course, once you have the solution, you might feel like you can do it yourself. After all, you are surely talented enough, and not above the work. But you must consider if it is your highest and best use of time, or if someone else could easily do what you struggle with. Determining your highest and best use is one of the most important things that will be asked of you in leadership and entrepreneurship. You have to ask: where am I a value-add and where am I a drag on the system?
If a problem feels “sloggy” hard, or you are asking yourself to learn a new skill in order to move forward, it’s a great cue to step back and ask yourself, “for whom would this be a breeze?”
It takes a village to not only raise kids, but to succeed in business. Other people have perspectives and ideas and skill sets and resources that you don’t. They are outside of your car, and they can help you in ways you can’t even see.
What story do you want to tell?
So, that’s our story… now, we want to hear yours!
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