Ep17: Laser Focused Apathy

Episode 17

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This week, Jodi and Eliot talk stereo equalizers, Top Gun, and goals, and how they all relate to your business.

Why are minimum goals important for business?

Sometimes, defining a minimum can be more important than, or at least as important as, setting a goal. Where is the line drawn in the sand of minimum participation in your habits?

“God loves us just the way we are, AND he loves us too much to let us stay that way.” Letting someone grow means first loving who they are. The same with goals – goals that extend you beyond what you thought you can do are great. But where is the setting for knowing what is “good enough” without turning off the drive for something better? Creating a solid foundation of enough actually makes it easier to get to the stretch goal.

We spend a lot of time focusing on stretch goals, but we don’t spend much time talking about what is dipping below the “okay” mark. You don’t need to keep all of your tanks on full, but you need to know that there is a low gas indicator somewhere.Setting goals and the energy put into them are similar to checking your gas indicator, and making sure to recognize when it's low.

Part of the art of leading is knowing which dials to move to a 10 and which then have to come down to a 2 or 3, just like an equalizer on a stereo. Everything can’t be at a 10 at the same time.

In “The One Thing”, author Gary Keller talks about how a lot of different balls bounce if you drop them; others break. You need to know which balls are going to drop.

When you decide that one or two things are a priority, you have to be clear on the minimum level of care required by the things on the back burner – you still need to keep an eye on them to make sure they don’t start smoking. Knowing what your minimum is allows you to safely put things on the back burner while you focus on other priorities.

Knowing where the equalizers are for the rest of your team is also important.

Is there a second zero, a second baseline, which you can set to keep balls from completely dropping? Or, like in the movie Top Gun, what is the hard deck below which you cannot go?

Listen to our last episode here.

What story do you want to tell?

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story about “if people only knew this about my job…” – we would also love to hear those stories right

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