What does peeing your pants have to do with better business? This week, Jodi and Eliot talk about the importance of sharing those vulnerable stories that businesses need to tell.
Why is that important for business?
There’s this weird counterintuitive perception that people don’t want to share those stories. And peeing your pants might not be the story that you are going to lead with the first time you meet someone (in theory). And yet what is also true is that given a moment where someone else is sharing their story, suddenly other people want to share.
That is at the core of what we are getting at with this podcast. That safe space, where people can share their worst stories, can be created by the fact that the first person shared their own.
There is safety in numbers. People are dying to tell these stories, and creating that safe space doesn’t take a lot of work, it isn’t magic. Our acknowledged shared humanity in sharing goofy embarrassing stories made even more vulnerable things easier to talk about.
How do I start these conversations?
To really get this idea of how one person can create this space, you really need to watch this Derek Sivers video on how to start a movement in 3 minutes or less: https://www.ted.com/talks/derek_sivers_how_to_start_a_movement#t-52060 The first follower is what turns the Lone Nut into a Leader. We want to be the Lone Nuts of telling these business stories. And of course, we wouldn’t expect you to go it alone. So we tell our own Business Pee Pants stories in this episode (and probably future episodes!)
So, that’s OUR story… We want to hear YOURS!
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