Episodes
Feb. 6, 2018
Ep35: Want-Shaming Free Zone
Have you ever asked someone a question – a deeper question that gets at who they really are – and received an “I don’t know” in return? This episode is all about the really good conversations that are possible when you ask - in just the...
Jan. 30, 2018
Ep34: Vibrancy in the Low Places
January can have a weird energy for many people, both personally and in business. And all of us, whatever our season of lower energy, could use a proactive plan to help us cope. In this episode, that’s exactly what Eliot and Jodi share. Why is that...
Jan. 23, 2018
Ep33: Own That Rant
Have you ever actually felt the exact moment that you lost all respect for a professional associate? In this episode, Eliot and Jodi discuss how straddling two messages in an attempt to be liked often ends in no one being served. For those moments...
Jan. 16, 2018
Ep32: You Need a Kristi
Do you ever get stuck in overthinking? Either indecision or second guessing the decision you already made? Well, so has Jodi (not Eliot – he’s perfect!), and in this episode, we try to figure out why, and maybe even some solutions when you catch...
Jan. 9, 2018
Ep31: The Price is Right
Feeling like you can’t get clients to understand your value? This episode of So Here’s My Story is all about showing potential clients the difference between your work as a commodity, and your work as an art form. Why is that important for...
Jan. 1, 2018
Ep30: New Years Evolutions
New Year’s Evolution It's New Years. Want to avoid setting the same ole' “just add water, have shame in 3 weeks" resolutions? This is the episode for you! It’s that time of year where many of us make some resolutions. But we have a...
Dec. 26, 2017
Ep29: Cancer & Kudzu
Sometimes we set goals – like business growth – not because they are true goals, but because it feels like we are a failure if we don’t achieve them... Have you started your 2018 goal planning? We have some ideas on how to make that planning...
Dec. 19, 2017
Ep28: Quack, Quack
Quack, Quack You know those early American Idol contestants? The ones with…less than stellar singing skills? Have you ever wondered why none of their friends pulled them aside and said “listen, dearest friend – you can’t sing”? This episode...
Dec. 12, 2017
Ep27: Patre-OFF
Are you in the mood for a rant? This week, Jodi and Eliot air some grievances about the newest changes to the Patreon fee structure, all in the spirit of championing honest business practices and taking care of you, the listener. Why is that important...
Dec. 5, 2017
Ep26: Mental Feng Shui
Episode 26 Have you ever found yourself adding unnecessary steps to a project? Made something simple way too complicated? This week, Jodi and Eliot talk about the mental feng shui that happens when the mundane creates space for real business magic....
Nov. 28, 2017
Ep25: "Does This Look Infected to You?"
This week, Jodi and Eliot talk about the situations where you don’t want to collaborate; there are times when you want the experts to lead. And it all starts with a trip to the doctor. Why is that important for business? In business, one of the most...
Nov. 21, 2017
Ep24: Is There Anything ELSE I Can Help You With?
Episode 24 We’ve all had the experience of feeling like a company doesn’t care about us, but how many of us have examined how our own clients experience working with us? This week, Jodi and Eliot talk about Thanksgiving and whiskey, Saturday Night...
Nov. 14, 2017
Ep23: A Story Taylor-Made
This week, Eliot and Jodi discuss Taylor’s car shopping experience, implicit bias, and the benefits of curiosity. Why is that important for business? As Taylor’s story illustrates, ignoring a decision maker is an excellent way to lose a sale. Who...
Nov. 7, 2017
Ep22: Controlicating (Yes, that's exactly what we meant.)
This week, Eliot and Jodi talk about those moments in business where we have irrational, emotional reactions and what that intrepid traveler, Indiana Jones, teaches us about how to deal with them like adults. Why is that important for business? We...
Oct. 31, 2017
Ep21: What Kipling Saw
This week, Jodi and Eliot talk about that famous business poet, Rudyard Kipling, and what he has to say about riding the ups and downs of business. Why is that important for business? “If you can meet with Triumph and Disaster, and treat those two...
Oct. 24, 2017
Ep20: Ahava Story (with Ahava Leibtag!)
Ahava Story This week, Jodi and Eliot talk about their interview with Ahava Leibtag of about why she started her unique business, the worst day of her business, and the heartwarming best day. And of course, being Eliot and Jodi, they also make time...
Oct. 17, 2017
Ep19: Will & Grace-less
We watched the new Will & Grace, and at the risk of losing diehard fans, we have some ideas about how it relates to your business. This week, Eliot and Jodi talk about knowing your value, and the importance of white space. Why is all of that...
Oct. 10, 2017
Ep18: The Agony and Ecstasy of High Expectations
This week, Jodi and Eliot talk about the psychology of loss, VIP sections, and goldfish the size of a continent, terrorizing the ocean. It all makes sense in the context of the divide between your own expectations, and those of your clients. ...
Oct. 3, 2017
Ep17: Laser Focused Apathy
This week, Jodi and Eliot talk stereo equalizers, Top Gun, and goals, and how they all relate to your business. Why is that important for business? Sometimes, defining a minimum can be more important than, or at least as important as,...
Sept. 26, 2017
Ep16: Being Ready Is Overrated
This week, Jodi and Eliot talk about bringing the wrong size of clothes into the dressing room, comedian Kumail Nanjiani, and Jodi’s seeing eye dog, which is apparently our team member Kristi. And somehow, it all makes sense relative to this weeks...
Sept. 19, 2017
Ep15: Empty Out Your Trophy Room (With Chris Brogan)
This week, Jodi and Eliot talk about jiu jitsu, palm writing, and other interesting things that totally make sense once you listen to the episode. Why is that important for business? The whole premise for this episode is based on a...
Sept. 12, 2017
Ep14: I've Had It Up to Here With You People!
This week, Jodi and Eliot talk about how emotions in business relate to dental hygiene and peanut M&Ms. Trust us – it makes sense. Why is that important for business? Often people are apologetic about the emotional component of their...
Sept. 5, 2017
Ep13: PLEASE Don't Say Please.
PLEASE Don’t Say Please What does thawing bait in the microwave have to do with boundaries in business? This week, Jodi and Eliot discuss hard boundaries and why it’s not always kind to be polite. Why is that important for business? Often,...
Aug. 29, 2017
Ep12: Corporate Imposter Syndrome
Tamsen Interview This week, Jodi and Eliot interview Tamsen about when Imposter Syndrome shows up in organizations. Why is that important for business? Imposter Syndrome is usually an issue with individuals: perfectly accomplished people who are...